DirecTV is the Presenting Sponsor for the 2023 Soccer Champions Tour

SAN FRANCISCO (June 30, 2023) – Soccer Champions Tour introduced at this time that DIRECTV would be the presenting sponsor of the first-time summer season collection of video games, now formally “Soccer Champions Tour offered by DIRECTV.” The tour consists of eight matches between Actual Madrid, FC Barcelona, Juventus Soccer Membership, AC Milan, Arsenal, and Manchester United to be performed in main markets throughout the US between Sat., July 22 and Wed., Aug. 2, 2023.

It is a vital second in persevering with DIRECTV’s legacy of bringing the most effective sports activities and leisure to followers throughout the U.S. and doing it in a manner that’s unmatched within the pay-TV trade. The 2023 Soccer Champions Tour offered by DIRECTV is the primary time the six collaborating golf equipment, which maintain amongst them 31 European trophies, will take part collectively in a U.S. collection.

DIRECTV brings a protracted legacy of being a pacesetter in sports activities and marquee sponsorships to the Soccer Champions Tour, having labored hand in hand with groups, leagues, and occasions throughout all the U.S. sporting panorama in its almost 30 years as a content material distributor. As well as, it at the moment offers carriage of 17 soccer leagues from 14 international locations throughout its varied platforms.

As a part of the settlement, DIRECTV receives integration into the first and secondary Soccer Champions Tour logos and marks, class exclusivity for the Tour, inclusion in every of the broadcasts, in-stadium emblem publicity, VIP hospitality at every match, an on-site VIP space inside the Fan Zone, and social and digital media publicity from the occasion and its collaborating groups, amongst a number of different activations.

“DIRECTV believes in placing the most effective in sports activities and leisure within the fingers of audiences from coast to coast. The Soccer Champions Tour is arguably the most effective assortment of European golf equipment ever assembled for one occasion in the US,” mentioned Vince Torres, chief advertising and marketing officer of DIRECTV. “Our presenting sponsorship of the SoccerChampions Tour delivers on that promise, and we’re excited to showcase a few of the greatest soccer gamers on the earth to followers in stadiums, their houses and native institutions throughout the nation.”

“On behalf of the Soccer Champions Tour, we’re excited to have DIRECTV be part of because the presenting sponsor for the 2023 tour,” mentioned Chris Hibbs, President, Legends International Partnerships. “DIRECTV’s long-standing dedication to delivering high-quality soccer matches to the American soccer fan makes them the right associate to carry this unimaginable tour that includes eight matchups with the most important names in international soccer over the span of 12 days to soccerfans within the U.S. this summer season.”

Soccer Champions Tour was created by a newly shaped firm of world funding agency Sixth Road to assist the continued international development of top-tier sports activities franchises by organizing high-profile, aggressive occasions for the hundreds of thousands of followers that stay exterior the home markets of the most important golf equipment. The 2024 tour might be expanded to incorporate the world’s greatest girls’s golf equipment.

Soccer Champions Tour is working intently with international premium experiences firm Legends to carry these marquee matchups and elevated in-match experiences to native followers of the sport. Legends represented the Tour in securing the presenting sponsorship with DIRECTV. The 2023 Soccer Champions Tour is being produced in partnership with AEG, the world’s main sports activities and stay leisure firm.

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