Tiger Woods, Rory McIlroy and former NBC Sports exec launch technology-focused company, TMRW Sports

On Sunday, Golfweek’s Eamon Lynch reported that Tiger Woods and Rory McIlroy had worked together to launch a technology-driven competition series for the top stars on the PGA Tour, and just two days later, the pair have been announced as founders of a new company, TMRW Sports.

Woods, McIlroy and Mike McCarley announced the new company – pronounced “tomorrow sports” – will focus on “building technology-focused ventures that feature progressive approaches to sports, media, and entertainment.”

“I am excited to work with TMRW Sports in bringing people more access to sports,” said Woods via a release. “So many athletes, entertainers, and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation of sports fans. Together, we can harness technology to bring fresh approaches to the sports we love.”

“For the last few years off the course, I’ve been focused on helping to lead golf into its digital future. Now, by joining forces with Tiger, Mike, and other TMRW Sports partners, we can shape the way that media and technology improve the sports experience,” McIlroy added. “In a world where technology provides us with so many choices for using our time, we want to make sports more accessible for as many people as possible.”

McCarley was previously NBC Sports’ president, golf, and global strategy from 2011-2021 and led NBC’s coverage across NBC Sports and Golf Channel and its digital platforms. Broadcasting legend Dick Ebersol, who views McCarley as “one of my most-trusted advisors and confidants,” is also an initial investor.


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