Amazon Prime Day Kicks Off July 15: What You Should Know About the 48-Hour Sale

Another year, another Amazon Prime Day. And once again, it promises to be a winner for both consumers and companies.

Amazon on Tuesday announced that Prime Day will be a two-day event spanning July 15 and July 16. The company said it will have more than 1 million deals by the time it’s all said and done and will also be a major sales event for Alexa devices.

Of course, Amazon is keeping many of its deals close to the vest, but suffice it to say that Amazon Prime Day is a major event for both small business and the e-commerce giant. Amazon, after all, is a major market for many retailers who sell their goods on the site. And if they partake in Amazon Prime day, they could benefit from the widespread consumer interest in their products.

That said, Amazon did provide some teasers for what you can expect. Here’s a brief rundown:

All About Alexa

Not surprisingly, Amazon is pushing Alexa shopping for this year’s Prime Day. In fact, the company said that if you shop with Alexa, you’ll get access to early deals and specials that you won’t get elsewhere.

Moreover, Amazon said that its Alexa deals will extend not only to its own products, but also those that integrate Alexa in them. So, if you’ve been eyeing a device that comes with Alexa, there’s a good chance it’ll be on sale on Prime Day.

Plenty of TVs

Each year, Amazon’s Prime Day features a slew of television specials, and this one shouldn’t be any different. In fact, Amazon already said that it’s offering an early deal on the Toshiba HD 43-Inch Fire TV Edition Smart TV to whet your appetite. The television usually goes for $300, but you’ll be able to get it starting today for $180.

Amazon suggested that other, similar deals are also in the works on televisions.

Faster, Better Shipping

Amazon was quick to note that it will be making Prime Day shipping a major selling point. As long as you’re a Prime member, you’ll be able to get Prime Free one-day delivery on more than 10 million products in the company’s online store. Another option, called Amazon Day, will let folks get their Prime Day deliveries shipped on the day of their choice, if they don’t want packages so quickly.

Plenty of Extras

Amazon said that Prime Day will feature deals curated by celebrities and big brands.

For instance, Nickelodeon has teamed up with JoJo Siwa to make everything from scooters to roller skates available. Levi’s is working with NFL player Sterling Shepard and model Chanel Iman Shepard to deliver customized 501 and 721 High Rise jeans for Prime Day. Schwinn is even offering a special-edition electric bike to Prime members.

Word to the Wise: Act Quickly

Before you get ready to shop, however, you should know that timing is of the essence. In fact, Amazon was quick to note on Tuesday that many of the deals will be available on a limited supply of products. So, there’s a chance the sales could run out quickly, if you don’t act fast.

What It Means to the Business World

Amazon said that this year’s Prime Day will feature “hundreds of thousands” of deals from small and medium-sized businesses that will be offering sales for Prime Day. Amazon will even create a dedicated page for entrepreneurs, artisans, and innovators, so you can quickly find deals from smaller creators.

It could be an important day for those companies–and you, if you plan to participate. Last year, Amazon said, small and medium-sized businesses generated $1.5 billion in Prime Day sales.

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